Why are strapless wedding dresses so popular?

This is a hypothetical question since I'm not shopping for a wedding dress but I've noticed in the past few years that 95% of the wedding dresses I see in magazines, on TV, etc. are strapless. They don't look good unless the bride is lucky enough to have a well-proportioned figure (not flat-chested but no big fat moo-cow breasts either). So whassup with the lack of originality?

b/c IMO it's the classiest look
halters make me think of a beach and spaghetti straps just aren't quite as nice
i think strapless is just really classic, beautiful and classy
but that's just me

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